Sports Bars The Ace

Name
Sports Bars The Ace
Date
2025
Location
India
Team

A&A Architects, Šesnić&Turković
A Pinch of Design

Client
IHCL
Status
Brand Design
Concept Design for Brand of Sports Bars & Restaurants The Ace

The Ace is conceived as a contemporary sports bar and restaurant where the energy of live sports meets a warm, design-driven hospitality experience. The interior design is rooted in the idea of creating a “home base” for fans, a place where game day spirit, social interaction, and comfort coexist seamlessly. The brief called for a space that feels dynamic and immersive during major sporting events, yet relaxed and inviting for casual dining, after-work drinks, and everyday gatherings.

The layout is organized into clearly defined zones, each offering a distinct way of experiencing the space while maintaining overall visual continuity. From central areas designed for collective viewing and high-impact moments to more intimate zones with booths and lounge corners, the interior allows guests to choose their level of immersion, whether fully engaging with the sporting atmosphere or enjoying a more relaxed and social experience.

Materiality plays a central role in shaping the atmosphere. Exposed brick walls, black terrazzo flooring, antiqued metal ceiling panels, and warm teak wood finishes establish an industrial yet refined character. These robust materials are softened by leather upholstery, patinated copper details, and integrated greenery, creating a balance between rugged sports-bar authenticity and contemporary comfort. Custom-designed furniture elements, such as booths, shelving systems, communal tables, and grandstand seating, reinforce the brand identity while enhancing functionality and flow.

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Lighting is layered and expressive, combining ambient illumination with focused accents to highlight key areas such as the bar, communal tables, and display walls featuring sports memorabilia. Integrated LED strips, pendant fixtures, and decorative table lamps contribute to an atmosphere that shifts naturally from day to night, maintaining visual warmth without competing with the screens and live action.

Throughout the space, sports culture is referenced through subtle graphic elements, curated memorabilia, and interactive features rather than overt theming. This approach ensures that The Ace feels energetic and authentic without becoming visually overwhelming. The result is an interior that supports celebration, camaraderie, and comfort, positioning The Ace as a contemporary destination where great food, live sports, and thoughtfully designed space come together as one experience.